Ahmed Razin
Product Designer
Summary
Product Designer specializing in evidence-driven healthcare experiences and scalable design systems serving 1.2M patients. I lead usability research, interaction design, and design systems that help teams make faster product decisions.
Experience
University of Rochester Medicine
Rochester, NY · 30K-person academic health system · 1.2M patients across Western New York
Senior UX Designer
Mar 2024 – May 2026- Pivoted product strategy by aligning engineering and product teams against shipping a low-trust provider-profile feature, utilizing insights from 6 in-depth patient interviews.
- Standardized product decision-making by establishing a weighted UX research framework, enabling cross-functional teams to prioritize features based on ranked user sentiment.
- Simplified clinical provider search by replacing dense terminology with patient language, increasing filter engagement by 18.6% while validating the improvement through qualitative research before recommending rollout.
- Designed a scalable component system that transforms one CMS entry into reusable student stories across 250+ academic program pages, reducing content effort while helping prospective students discover authentic experiences.
UX Designer
Jan 2021 – Mar 2024- Shipped 70 production-ready components on a new token architecture in under 3 months, establishing the organization's standard UI library for 1.2M patients.
- Accelerated developer handoff by 30% and reduced QA design review comments by up to 50% by authoring standardized component implementation guidelines.
- Secured executive buy-in for the design system by quantifying UI inconsistency costs, subsequently scaling the system to the medical school to unify recruitment experiences.
Indoor Buddy
New York, NY · Food-tech startup · Meal Tab consumer app + B2B marketing site
UX Designer
May 2019 – Dec 2020- Led end-to-end UX design as the company's sole designer, conducting 100+ in-store shopper interviews to define the app's navigation, value proposition, and grocery shopping experience from concept through live pilot.
- Secured an in-store pilot program by redesigning a failed usability study into a 50-participant remote Maze study that validated demand, with 66% of participants willing to switch supermarkets to use the product.
- Increased demo-request conversions 24% and inbound sales inquiries 400% by designing and developing the marketing site around validated customer needs, helping convert user research into measurable business growth.
Skills
AI & Data
Utilized AI to accelerate research synthesis, help uncover insights, and inform product decisions.
Research
Mixed-methods research · moderated & unmoderated usability testing · research frameworks · experimentation (A/B testing) · behavioral analytics · research synthesis
Design
Interaction design · design systems · token architecture · information architecture · high-fidelity prototyping · accessibility (WCAG 2.1 AA/AAA) · responsive design
Leadership
Cross-functional leadership · stakeholder alignment · executive communication · design critiques · engineering collaboration · Agile/Scrum
Tools
Figma · FigJam · Maze · Airtable · Claude · ChatGPT · Jira · Confluence · Google Analytics · Miro · Adobe Creative Suite
Education
NYU Tandon School of Engineering
Sep 2015 – May 2019B.S., Integrated Digital Media. Relevant coursework: User Experience Design, Intro to Web Development.