Brooklyn

Hi, I'm Ahmed.

I'm a product designer with 6+ years building research infrastructure, clinical design systems, and evidence-based product strategy.

Shadow Seaport · New York, my photo

Whether I'm behind a camera or deep in UX research

I'm watching the little details, with the big picture in my pocket. That's how I like to solve problems.

Selected work

Three projects with University of Rochester Medicine in research, design systems, and content strategy. Each one walks through my approach.

How a score cut a feature the team wanted before it cost a sprint.

Researched our workflow like users, then rebuilt the documentation around it.

Turning a detached experience into one applicants can see themselves in.

Startup work from 2018–2020, the early reps in research and product.

When the in-store test fell apart, I salvaged the data with a remote study.

Built in six weeks with demo conversion up 24% and two grocers reaching out.

Got a hard problem, an open role, or just want to nerd out about research? I'm all ears. Email reaches me fastest.