Street photograph by Ahmed Razin, a silhouette in raking light, South Street Seaport, New York

Brooklyn

Hi, I'm Ahmed.

I'm a product designer with 6+ years building research infrastructure, clinical design systems, and evidence-based product strategy.

Shadow Seaport · New York, my photo

Selected work

Three projects with University of Rochester Medicine in research, design systems, and content strategy. Each one takes a look at how I solve problems.

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Improving the Provider Search experience with a strong research framework

How a score cut a feature the team wanted before it cost a sprint.

3design hypotheses, 1 killed on evidence

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Turning the design system from ignored to fully adopted

Researched our workflow like users, then rebuilt the documentation around it.

70components in production

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Redesigning our graduate education site to put real students front and center

Turning a detached experience into one applicants can see themselves in.

250+program pages from one content model

Earlier work

Startup work from 2018–2020, the early reps in research and product.

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Meal Tab: finding new recipes in the aisle

When the in-store test fell apart, I salvaged the data with a remote study.

66%would switch supermarkets to use it

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Indoor Buddy: a site rebuilt to win demos

Built in six weeks with demo conversion up 24% and two grocers reaching out.

400%more info-request emails

Let's talk!

Got a hard problem, an open role, or just want to nerd out about research? I'm all ears. Email reaches me fastest.

ahmedrazinux@gmail.com LinkedIn