Street photograph by Ahmed Razin, a silhouette in raking light, South Street Seaport, New York

Brooklyn

Hi, I'm Ahmed.

I'm a product designer with 5 years building research infrastructure, clinical design systems, and evidence-based product strategy.

Shadow Seaport · New York, my photo

Selected work

Three projects with University of Rochester Medicine in research, design systems, and content strategy. Each one takes a look at how I solve problems.

Improving the Provider Search experience with a strong research framework

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Provider SearchInteraction Design

Improving the Provider Search experience with a strong research framework

Replacing 'I don't like the blue' with a number the team could trust.

Turning the design system from ignored to fully adopted

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Design TokensEngineering Partnership

Turning the design system from ignored to fully adopted

Rebuilt the token architecture with the engineers who had to implement it.

Elevating the student voice with a write-once content system

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Research SynthesisComponent Design

Elevating the student voice with a write-once content system

Real student stories, surfaced where enrollment decisions happen.

Earlier work

Startup work from 2018–2020, the early reps in research and product.

Meal Tab: finding new recipes in the aisle

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Mobile AppUX Research

Meal Tab: finding new recipes in the aisle

When the in-store test fell apart, I salvaged the data with a remote study.

Indoor Buddy: a site rebuilt to win demos

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Web DesignConversion

Indoor Buddy: a site rebuilt to win demos

Built it myself in six weeks; demo requests rose 24% and grocers came calling.