New York

Hi, I'm Ahmed.

I'm a UX designer with 5 years in healthcare, turning ambiguous, high-stakes problems into systems teams can build on.

Shadow Seaport · New York, my photo

Selected work

Three projects with URMC in research, design systems, and content strategy. Each one takes a look at how I solve problems.

Replacing 'I don't like the blue' with a number the team could trust.

Rebuilt from the tokens up in under three months, after every prior attempt had failed.

Real student stories, surfaced where enrollment decisions happen.

Startup work from 2018–2020, the early reps in research and product.

When the in-store test fell apart, I salvaged the data with a remote study.

Built it myself in six weeks; demo requests rose 24% and grocers came calling.