Indoor Buddy Website

To improve the product we needed store owners to let us demo it in their stores. I talked with Brandon, a manager at Brooklyn Fare, to understand what owners worry about with a product like this on their floor. Three needs came out of it.

• Show how Meal Tab can drive revenue, fast and obviously.
• Prove shoppers would actually use it if they saw it in store.
• Say what the product is, as clearly and briefly as possible.

I started by auditing the existing site against our goals and basic UX best practices, flagging exactly where it lost a store owner's attention or failed to make the case.

An owner making an investment wants proof of demand. We'd tested Meal Tab with many users online, so I put the strongest numbers right on the site. I also produced a short demo video, after Brandon said seeing a shopper actually use it would help, that frames the problem and shows the solution.

With the content gathered, I mapped a layout around the owner's concerns and gave each its own section.

• Function: what the product does, findable in seconds.
• Revenue: about 44% of shoppers look for promotions digitally, so guided shoppers buy more.
• Product mechanism: how the system works and how it attaches to a cart.

With six weeks, I started from wireframes over the existing structure, then iterated to high fidelity with the team. Instead of a catch-all "Contact Us," I designed a clear demo-request CTA we could actually measure. I built it responsive with Bootstrap, wrote JavaScript to play and pause the demo video as it scrolls into view, and used AOS to animate elements on scroll.