Ahmed Razin
Product Designer
Summary
Product Designer with 6+ years of experience translating complex healthcare systems into intuitive digital experiences for 1.2M patients. I lead research, interaction design, and scalable design systems that help teams build trusted products and make better product decisions.
Experience
University of Rochester Medicine
Rochester, NY · 30K-person academic health system · 1.2M patients across Western New York
Senior UX Designer (Product Design)
Mar 2024 – May 2026- Redirected an engineering sprint from a provider-profile feature to a higher-value bet after six patient interviews showed the feature eroded the very trust it was designed to build.
- Improved roadmap prioritization across content and engineering teams by building a weighted decision framework from 268 coded user observations spanning three audiences.
- Drove an 18.6% lift in filter engagement by rearchitecting provider search filters around patient vocabulary and behavior, validated through a hypothesis-driven A/B study on the live site, drawing 650K+ profile views a quarter.
- Changed the scope of a hospital site relaunch from visual refresh to information architecture overhaul by re-scoring archived patient research through the framework, and the relaunch shipped with the structural fixes built in.
UX Designer
Jun 2021 – Mar 2024- Rebuilt the design system into 70 production components on a new token architecture in under three months, designing the granular pieces the original did not account for and recovering stalled adoption across the organization.
- Accelerated developer handoff by 30% and cut design review comments by up to 50% by pairing every component with implementation guidelines and interaction specs.
- Secured executive buy-in for the design system by quantifying UI inconsistency costs, expanding adoption across the medical school, and unifying recruitment experiences.
Indoor Buddy
New York, NY · Food-tech startup · Meal Tab consumer app + B2B marketing site
UX Designer
May 2019 – Dec 2020- Led end-to-end product design as the company's sole designer, conducting 30+ in-store shopper interviews to define the app's navigation, value proposition, and grocery shopping experience from concept through live pilot.
- Secured an in-store pilot program by redesigning a failed usability study into a 50-participant remote Maze study that validated demand, with 66% of participants willing to switch supermarkets to use the product.
- Increased demo-request conversions 24% and inbound sales inquiries 400% by designing and developing the marketing site around validated customer needs, translating user research into measurable business growth.
Skills
AI & Data
Utilized AI to accelerate research synthesis, help uncover insights, and inform product decisions.
Research
Mixed-methods research · moderated & unmoderated usability testing · research frameworks · experimentation (A/B testing) · behavioral analytics · research synthesis · user journey maps · service blueprints
Design
Interaction design · design systems · token architecture · information architecture · interactive high-fidelity prototyping · accessibility (WCAG 2.1 AA/AAA) · responsive design · human-centered design · service design
Leadership
Cross-functional leadership · stakeholder alignment · executive communication · design critiques · engineering collaboration · Agile/Scrum
Tools
Figma · FigJam · Maze · Airtable · Claude · ChatGPT · Jira · Confluence · Google Analytics · Miro · Adobe Creative Suite
Education
NYU Tandon School of Engineering
Sep 2015 – May 2019B.S., Integrated Digital Media. Relevant coursework: User Experience Design, Intro to Web Development.